AI-powered copywriting tools leverage artificial intelligence (AI) to produce written content for marketing purposes, such as blog posts, social media updates, and product descriptions. Typically, this is how they function:
- You input a prompt specifying what you want the tool to generate.
- The tool employs generative AI technology to deliver your requested content, usually within seconds.
- You then review the text to ensure it meets quality standards before publishing.
By using AI in copywriting, you can create higher-quality content more efficiently. Plus, there are tools available to suit various budgets, needs, and preferences. Here are nine of the top AI copywriting tools SEO Melbourne services use.
1. AI Writing Assistant
The AI Writing Assistant application offers more than 70 content creation tools. You can generate blog articles, press releases, email newsletters, social media captions, review responses, meta descriptions, etc.
This tool features an article generator, blog outlines, content rewriter, and more. After selecting a tool, you fill out a straightforward yet specialised form to craft your prompt.
This provides greater control over the resulting content and ensures the AI has all the necessary information to produce a high-quality output.
The form for generating articles with AI asks for your blog title, keywords, and subheadings.
The tool generates your content in seconds.
In some cases, you’ll have multiple copy options to select from. In others, you can manually edit the text and receive helpful feedback and metrics.
With the content the tool generates, you can:
- Copy it (ready to paste elsewhere)
- Save it in the “My Content” section
- Check it for plagiarism to ensure originality
2. ContentShake AI
ContentShake AI offers all the tools necessary to create SEO-optimised articles tailored to your brand. Start by describing your business and specifying your target audience, and the tool will generate a list of relevant topics.
Select a topic to view:
- A list of specific content ideas
- The type(s) of search intent: informational, commercial, transactional, or navigational
- An efficiency rating based on the keyword’s search volume relative to its difficulty
After selecting an idea, you can fill out the requested details to refine your AI prompt. Be sure to enable the SEO boost, which gathers search data to help ensure your content ranks as highly as possible.
Click “Create article” to have ContentShake AI generate your article. You can then choose to publish, customise, or regenerate the content. The AI copywriting settings include audience location, target keywords, word count, and brand voice, with the SEO boost option also checked.
3. Social Content AI
Social Content AI develops content for Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and Google Business Profile. To get started, add your URL and business description, and the tool will generate various social content ideas.
Social content ideas are listed as cards. Click “Generate” on your selected idea.
For optimal results, specify your target social network(s), tone of voice, and post type before clicking “Generate text.” The AI copywriting settings include target social networks, tone of voice, post type, and business description.
Social Content AI will generate text and allow you to edit it.
4. Jasper
Jasper is an AI copywriting software that offers templates for over 50 use cases. With a Pro or Business plan, you can access Jasper Campaigns, which allow you to create multiple assets from one brief.
For example, you can provide the AI with details about an upcoming product launch, and it will generate supporting content such as blog posts, press releases, social media posts, etc.
You can educate Jasper about your business by:
- Importing a URL
- Typing information
- Uploading files
This ensures the generated content aligns with your brand voice and contains accurate information.
5. Copy.ai
Copy.ai is a platform designed to help teams launch products and services. The platform’s AI copywriting tools enable you to:
- Create content
- Repurpose content
- Refresh content
- Localise content
The platform also features workflow and prompt libraries to help you explore new use cases.
For instance, one workflow template allows you to turn a content brief into a long-form blog post, while another helps you repurpose documents into press releases.
6. Rytr
Rytr enables you to create over 40 types of content, all designed to reflect your brand voice.
The tool analyses different writing samples to understand your various writing styles and applies these styles to your AI-generated content. This ensures consistency in your brand’s tone of voice and allows you to create content in specific voices (e.g., blog posts that sound like they were written by your CEO).
7. Writesonic
Writesonic is an AI copywriting tool that can browse the web to gather the latest information and conduct research. It even cites its sources in your content, which can help build trust with your readers.
Writesonic can also automate internal linking. This means it adds links to other relevant pages on your site, benefiting your SEO and enhancing user engagement.
8. QuillBot
QuillBot is one of the greatest free AI copywriting tools for building and improving content. It offers eight primary functions:
- Paraphraser
- Grammar Checker
- Plagiarism Checker
- AI Detector
- Summarizer
- Citation Generator
- Translator
- Flow
You can access QuillBot via the website, Google Chrome extension, Microsoft Edge extension, macOS app, Word add-in, Android keyboard and app, or iOS keyboard and app.
9. Anyword
Anyword is an AI copywriting tool designed for enterprise marketing teams. It’s intended to assist with demand generation, product marketing, social media, content marketing, email marketing and operations, and marketing strategy.
One standout feature is “Copy Intelligence,” which allows you to monitor the performance of published content and identify areas for improvement. You can also upload existing content (or your URL) to train the AI on your brand voice and build basic buyer personas.
Then, you can generate content with these personas in mind.
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